Use of Technology in Education or E-Learning in India is always a good topic to be in spotlight in any forum in India because of the huge potential impact that these initiatives are expected to create in the Education and Training space, despite, the adoption rate in India is mere so far.
To determine why the adoption rate is low, it is important to learn about the current workforce segment, let’s assume the average decision maker’s age is 50 to 55 years and they are born between 1960-1965, as per the Generation Chart nomenclature they are called as “Baby Boomers”, who are bound to be traditionalist and have high security in nature, rate of adoption to change or new things are minimal especially breaking the conventional way of doing things. What is expected to happen in next couple of years is the next generation managers “Gen X or Millennials” who are born between 1980 to 1990 will be taking the lead position soon or later and will be decisive in adopting technology into training initiatives because of their “Digital Immigrants” nature.
A survey conducted by the Tata Institute of Social Sciences (TISS) reveals that Indian millennials share certain common traits, observed in the millennials across the globe. One such character is the attitude towards technology which seems to play a major role in this belief, with 78% of Indians surveyed in the study saying that technology has benefited everyone.
On the other hand we are in the competitive advantage of “demographic dividend“. Demographic dividend occurs when the proportion of working people in the total population is high because this indicates that more people have the potential to be productive and contribute to growth of the economy. The population typically falls in “Gen Y” and “Gen Z” who are being taught with these E-Learning tools from the school age itself and adoption rate of using technology in education/training seems to be high in this segment.
Thus, the timing has arrived, one of the recent survey done with many Edu-Tech start-up companies reveals that “Timing” is the most important criteria to consider when planning for a business by outshining other criteria’s like Idea, Budget, Competent People, Business Model in forming a start-up initiatives. Many Edu-Tech start-ups have realized that now is the time for E-Learning business in India and it is evident in the recent e-Learning market trend report, which shows that ASIA is in number one spot in terms of expected revenues (USD 11.5 Billion by 2016) with higher growth rate (CAGR 17.3%) precisely India is contributing to those numbers with even better growth rate (CAGR 17.4%). The key drivers for such huge E-Learning market are Increasing Government initiatives to promote E-Learning, The growing adoption of technology, The shortage of quality education (Opportunity), and Convenience and affordability factors.
“E-Learning India” started with a vision to provide hands on product specific information to the executives, educators, professionals in the learning and development domain and all the stakeholders of E-Learning domain.
The mission is to apprise that the letter “E” in the E-Learning is not only to represent “Electronic” prefix to the learning mode but also to create other meanings to learning like “Entertaining”, “Excelling”, “Entrepreneurial”, ” Engaging”, “Enthusiastic”.